THE
STORY SO FAR
• DanceStar is an annual global award
show created to celebrate the achievements
of the electronic dance music industry
and mark the significant expansion of
dance music culture worldwide
• DanceStar aims to establish the
first global multi-media music event platform
with award shows in the Americas, Europe
and Asia
• DanceStar USA - The American Dance
Music Awards is the world’s largest
televised electronic music event attended
by every major international DJ and dance
music artist plus leading celebrities
from the entertainment world
• DanceStar USA is broadcast across
54 countries in three continents with
a combined global television audience
of over one billion
• DanceStar USA is staged in Miami
with an attending audience of over 5,000
people
• Nominations for each award category
are decided by the Dance Music Academy
comprising select players in the dance
music industry
• Award winners are decided by the
voting public via this website and via
cell phone SMS texting
THE
HISTORY:
2000-2004
• DanceStar 2000 - The World Dance
Music Awards: Alexandra Palace, London
...the first electronic dance music event
broadcast worldwide, featured Bryan Adams
and Moby, and was broadcast to an audience
of over 100 million
• DanceStar 2001 - The World Dance
Music Awards: Alexandra Palace, London
...featured performances by Faithless
and Paul Oakenfold, was supported by the
first official DanceStar Magazine and
was broadcast across Europe, plus over
20 countries around the world
• DanceStar 2002 - The World Dance
Music Awards: Alexandra Palace, London
...featured Boy George, Tiesto and Orbital.
A record half a million votes registered
on dancestar.net and it was supported
by the inaugural DanceStar compilation
CD
• DanceStar USA 2002 - The
American Dance Music Awards: The Jackie
Gleason Theater, Miami Beach ...hosted
by Roger Sanchez and Kelis, featuring
J-Lo, Lenny Kravitz, Masters At Work and
Grandmaster Flash. Broadcast to over 800
million in 54 countries worldwide on MTV2,
MTV Europe and Star TV Asia
• DanceStar USA 2003 - The
American Dance Music Awards: Ocean
Drive, Miami Beach ...purpose-built arena
– first open-air music awards ceremony
in the US, hosted by Hollywood actresses
Juliette Lewis and Roselyn Sanchez with
Grammy-winning DJ and producer Roger Sanchez.
Featured world exclusive performances
by P.Diddy and Paul Oakenfold, was broadcast
to an audience of over one billion worldwide
– the largest television audience
in dance music history
THE
STARS
• P Diddy • Juliette Lewis •
Roselyn Sanchez • Lenny Kravitz •
Moby • Jamie Lynn Siegler •
Bryan Adams • Boy George • Cindy
Margolis • J-Lo • Kelis •
Fatboy Slim • Paul Oakenfold •
Justin Timberlake • Kylie •
Tiesto • Wesley Snipes • Pete
Tong • Madonna • Mariah Carey
• Dirty Vegas • Underworld •
Roger Sanchez • Deep Dish •
Carl Cox • DJ Sammy • Telepopmusik
• Missy Elliot • Frankie Knuckles
• iiO • Sasha • Basement
Jaxx • David Morales • Grandmaster
Flash • D12 • Brian McKnight
• Jon Secada • Jellybean Benitez
• Faithless • Mis-Teeq •
Prodigy • Groove Armada • Danny
Tenaglia • Bootsy Collins •
Goldie • BT
THE
MEDIA
DanceStar
is the world’s largest dance music
media platform - developed as the first
series of globally televised dance music
events
DanceStar USA Television Broadcast:
• Syndicated US network broadcasts
• Broadcasts across 54 countries
worldwide
• Star TV Asia network and others
reaching over 1 billion people
DanceStar USA Webcast:
• Partnered
with Microsoft
• Over 100 hours of original content
via windowsmedia.com
• Live webcast reaching over 5 million
DanceStar Magazine:
• Annual publication
• In-depth profiles and articles
on the year in dance music
• Nationwide US distribution
DanceStar CD:
• Annual compilation album
•
The hottest dance tracks of the year
• US and international distribution
High profile national and international
media exposure for DanceStar USA is delivered
with help from numerous print, broadcast
and online media partners
The annual Red Carpet Arrivals ceremony
and backstage media access to artists,
presenters and performers attracts over
100 national and international media outlets.
With an attending audience of over 5,000
and the only event in the world with the
entire dance music industry ‘under
one roof’, DanceStar USA is a medium
for direct on-site brand awareness. Major
music retailers acknowledge that DanceStar
helps sell product for the record industry
SOME
QUOTES
“I’m proud to be part of DanceStar
USA on beautiful Miami Beach. I'm happy
to miss The Oscars for this.” P
Diddy
”DanceStar USA was the centerpiece
of our participation at The Winter Music
Conference. The surging interest in electronic
and dance music made it a perfect venue
for the platform. We found the DanceStar
folks a delight to work with, and felt
they did a lot to showcase Xbox on site,
in promotional materials and advertising.”
Kerstin McInnis, Xbox Marketing
Manager
“DanceStar USA is putting house music
on the American music map.” Dirty
Vegas
“There
has been a keen need in the United States
for dance and electronic music to be recognized
through an awards show with international
impact, a need that has been filled by
DanceStar USA.” Dennis Romero,
Los Angeles Times
“DanceStar USA is truly the number
one dance music awards show in the world
and it is great to be a part of it.”
Paul Oakenfold
“DanceStar USA is the first of its
kind to provide a national media platform
for dance music in the US. The show has
demonstrated the major pull it has not
only for dance music artists but for the
entertainment audience at large.”
Lisa Petrillo, NBC and Extra
“DanceStar USA is so impressive.
It’s so well produced, The talent
line-up is incredible, the audience is
great, it will become the equivalent of
the Grammy’s for dance music.”
Cory Robbins, CEO, Robbins Entertainment
“It was the night dance music came
out of the underground and into the limelight.”
London Evening Standard
“DanceStar has risen to become the
ultimate global dance music award ceremony.”
The Guardian (London)
“ I can’t believe this is the
first US dance-music awards. Because you
guys invented it.” Fatboy Slim
“If any event can root DJ culture
out of the underground, it may just be
DanceStar USA.” Miami New Times
“Winning DJ of the Year was an honor
because DanceStar is such a respected
institution. It generated huge attention
from my peers internationally, as well
as from fans worldwide.” Christopher
Lawrence
BIOGRAPHY
DANCESTAR & MOBO AWARDS
FOUNDER: ANDY RUFFELL
At the age of 14 Andy left school and
began a highly successful career in BMX
bicycle racing where he won the first
official BMX race in the United Kingdom.
Over the course of the next six years
he toured the world competing in international
racing and trick riding championships
where he won a total of 5 UK Racing Championships,
4 UK Freestyle Championships, 3 European
Racing Championships and The World Title.
During this period he established several
world records, at least one of which is
still unbroken today and in 1984 received
a Young Pportsman of the Year award from
the Minister For Sport.
Andy, 36, has also developed a significant
career in television and presented 7 series
over 4 years of the nationally televised
BMX Beat on the UK ITV network as well
as presenting the prestigious Kellogg’s
BMX Championship on Channel 4 for three
years. He has appeared in over 400 TV
programmes in the UK and around the world
including two appearances on BBC Superstars
and starring in various commercials for
Kelloggs and Ready Brek.
Andy also founded and produced three major
BMX and Skateboarding events including
the European BMX Freestyle Championships
and the world renowned ‘Holeshot’
event which brought together the world's
best BMX riders and Skateboarders –
a forerunner to the modern ‘X Games’
– all with international TV coverage.
In 1988 he decided to retire from competitive
sport and developed his next career behind
the camera as a producer at London's BiG
Group Communications Agency. Over the
next few years he produced a wide range
of award winning entertainment programmes
and documentaries around the world including
Asia and North and South America for clients
including British Airways, Cathay Pacific
and Cunard Line.
In 1995, Andy undertook one of his greatest
challenges when after a chance meeting
with Kanya King they created and launched
the MasterCard MOBO Awards – now
one of the world’s largest televised
urban music events. Over the last 6 years,
the event has become the fastest growing
music awards in the world and is now seen
by over 200 million viewers across the
globe. Since launching The MOBO Awards,
the parent company Boomfactory Ltd has
grown to include TV Production, Publishing,
Music and Internet divisions.
Ruffell is also founder and CEO of ‘DanceStar’
– a global dance music awards platform.
It is an event concept developed across
three continents with the first DanceStar
show – ‘The World Dance Music
Awards’ taking place on June 1st
2000 at London’s Alexandra Palace.
It was broadcast on the UK's Channel 4
network and various territories around
Europe reaching over 100 million viewers
worldwide.
March
2002 saw the launch of DanceStar USA –
The American Dance Music Awards which
took place at the prestigious Jackie Gleason
Theatre in the dance ‘Mecca’
of South Beach, Miami. It became the most
talked about event of 2002. The following
2003 show took place live on the sands
of Miami beach and was seen in 54 countries
across the world – almost 800 million
people – the most watched dance /
electronic music show in history…
The next challenge will be the launch
of DanceStar Asia in Hong Kong, December
2004. The launch of this event will finally
achieve Andy’s goal of building DanceStar
as the first music event platform to take
place on three continents – USA,
Europe and Asia.
He has now Produced or Exec Produced 14
world class televised award shows and
over 50 other event, TV and video projects
around the world in places as diverse
as Kuwait, Hong Kong, Venezuela and mid
atlantic on the QE2. Andy’s events
have featured some of the world's biggest
names in music and entertainment including,
50 Cent, Destiny’s Child, Tina Turner,
P.Diddy, Diana Ross, Ja Rule, Lenny Kravitz,
Juliette Lewis, Lionel Richie, R.Kelly,
Dionne Warwick, Moby, Boy George, Bootsy
Collins, BB King, Bono, The Edge, Fatboy
Slim, George Benson, Kool & The Gang,
Santana, Jay-Z and Tony Blair.
The future looks good for Andy Ruffell
with his consultancy company advising
US and European corporations on event
development, he is an adviser to A3TV,
a TV channel in south Florida which is
about to expand across the USA, and has
three new events in development with major
US broadcasters including a Latin Version
of DanceStar, The World Rock Awards and
The World Urban Music Awards scheduled
to take place in the USA in 2004/5. Andy
now aims to base his operations in the
USA and develop a new media operation
encompassing Music, TV and Radio Projects.
For
further information please contact:
Elliott
Stares – DanceStar USA Media
Office
Tel: (1) 305.371.2450
Fax: (1) 305.371.2460
